Travis Scott has a new mission. We’re just not sure what it is.
In a new interview, the rapper told Billboard that he’s on “a mission to be heard”—one he referred to as “Mission 28” because “I’m going crazy all the way until Nov. 28.” However, the rapper’s representatives clarified, saying people should not attach any significance to that specific date. They called Mission 28 “an abstract mantra.” Scott also appeared to back away, following up his statement by explaining that, despite mentioning the day explicitly, Nov. 28 was “just a date.”
Speculation about the meaning of Mission 28 actually started weeks ago, when Travis shared a picture of what appeared to be a recording studio with that phrase attached.
Part of Scott’s mission seems to have come from his 2016 album Birds in the Trap Sing McKnight not receiving any acknowledgement from the Grammys. He said he was “super disappointed” at the snub.
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